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We'll pay you $25 to tell us the truth about your inbox.

We're studying what actually makes business owners and decision makers respond to cold outreach, and your honest answers are worth real money to us. Thoughtful answers only. One-word responses don't qualify for payment, and we read every submission.

$25  completed questionnaire (~10 min)
+$25  15-minute feedback interview
+$25  optional follow-up survey
Required  business email on your company domain
One rule: tell us what you've actually done, not what you'd hypothetically do. Past behavior only. If you've never replied to a cold email in your life, say so. That answer is just as valuable to us.
00
Before We Start

Who's answering

Please use your company domain email. Gmail, Yahoo, Outlook and other free providers don't qualify for payment.
01
Part One

Background Questions

Question 01

Have you ever responded to a cold email?

Including both positive and negative responses.

Question 02

Have you ever scheduled a call with someone who initially contacted you through a cold email?

Question 03

Have you ever purchased a product or service from a company after first being contacted through a cold email?

Question 04

In your current role, do you have the authority to evaluate or purchase the following service?

Service Overview: [Insert brief service description]
02
Part Two

Email Evaluation

Below are two cold emails created specifically for you. Please review each one and provide your honest feedback.

Email 1 — Subject Line

Would you open this email based on the subject line alone?

Why?
Minimum 10 words0 words
Email 1 — Body

How would you respond to this email?

Why?
Minimum 20 words0 words
Email 2 — Subject Line

Would you open this email based on the subject line alone?

Why?
Minimum 10 words0 words
Email 2 — Body

How would you respond to this email?

Why?
Minimum 20 words0 words
03
Part Three

Comparison Questions

Question 01

Which subject line did you prefer?

Why?
Minimum 10 words0 words
Question 02

Which email did you prefer?

Why?
Minimum 20 words0 words
04
Optional

One More Thing

Optional

If you recall one, paste a cold email you received within the last 60 days that you found compelling, interesting, or worth responding to.

That's everything.

Earn an Additional $25

Participate in a 15-minute live feedback interview where you'll share your thoughts and reactions in real time. These conversations help us better understand decision-making behavior.

Earn Another $25

Complete our Advanced Cold Email Research Survey (approximately 15 minutes). This follow-up study explores email personalization, buying triggers, messaging preferences, and factors that influence response rates.

0 of 0 required answers complete

We review every submission by hand. Compensation will be sent within 3 business days of approval.

Thank you for your participation.

Your $25 will be sent to the payment method you provided within 3 business days.

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Internal Scoring (admin view)

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